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Colour Bound

Level & Gameplay Designer

Game: Colour Bound

Genre: Arcade Platformer

Platform: Android, iOS

Engine: Unity3D

Development Time: July 2015 - Present

Team members: 6 developers

My Responsibilities

Co-creator of "Colour Bound". So, I'm responsible for pretty much everything, but my tasks are:

  • Create gameplay features and balancing

  • Level design all game content

  • Create a business plan structure

  • Work closely with artists and programmers and provide them documentation regarding their tasks

Game History

"Colour Bound" was first created in 2015. It all started when me and another designer joined the Imagine Cup 2015 nationals in Lebanon. We created something that we found it fun without taking it very seriously. We ended up taking 1st place, we saw how people interacted with our game and made us realize we created something fun and enjoyable as a mobile game.

After the competition, we both decided to continue working on the project, improve and expand more. We had small budget to spend on the game, it was mostly on music and some art assets. However, we decided to participate in Imagine Cup 2016 again in Lebanon, and surprisingly, we won 1st place again!

After seeing more people are enjoying our game, we decided to publish it on play & app store to test it even further with our target audience. We ended up with over 18,000 downloads on both Android & iOS devices with a 4.7 start rating from over 700 users.

We were very happy with the results and wanted to expand and improve it even further, but we faced some difficulty as we didn't have any artist or programmer that can help us. So, the game was postponed.

During our studies in BUAS, we decided to continue working on "Colour Bound" so we found 4 other members that we found them passionate to our project. Now we are 6 developers in total that consist of 2 designers, 2 artists, 1 programmer & 1 producer. We dedicated some time for it beside our university project once a week, so our progress is slow but we're getting somewhere.

We are planning to release the game somewhere around summer 2020.

Business Plan Structure

 

I'm involved in an entrepreneurship track program to develop myself as an entrepreneur and Colour Bound's business structure model.

So far we've been able to complete mission vision, competitive advantages, market analysis, trends, competition, SWOT, lean canvas & more.

Player Persona

One of the market analysis research made is the player persona where we describe our ideal player showing their interests, skills, preferences, types and taste map.

In order to create a successful product, we have to know who our target audience is and keep testing with a MVP for every iteration before our first release.

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Work Progress

The trailer shown on top is a preview of the MVP tested with target audience. After gathering data and feedback from their reviews, we improved the game performance and create a better art that fits better for our market.

We are also creating a level editor feature that will allow our community to create their own levels and share it with others. On top of that we will be releasing more content and levels on a monthly basis. This will give us longevity on the market.

Join our open beta test today on either Android or iOS. Help us improve the game for release!

Android - https://bit.ly/3oIEPTu

 

iOS - https://apple.co/3silAlS

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